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Race relations remain an important and salient issue, particularly in such diverse societies as the United States. With all the benefits of life in a multi-cultural setting, drawbacks are inevitable, with conflict being among the most prevalent. Such conflicts are fueled by real and perceived differences among people in their manner, custom, values, and beliefs.

This book explores Michelle Obama's rhetoric through rhetorical and cultural analysis. It is useful for graduate courses in communication, as well as disciplines where first lady scholarship is the focus. Concepts such as brand, rhetorical strategy, ethos, persona, audience, black feminist theory, and race history are integral to this contribution.