ISBN-13: 9781498524346 / Angielski / Miękka / 2017 / 180 str.
ISBN-13: 9781498524346 / Angielski / Miękka / 2017 / 180 str.
This book explores Michelle Obama's rhetoric through rhetorical and cultural analysis. It is useful for graduate courses in communication, as well as disciplines where first lady scholarship is the focus. Concepts such as brand, rhetorical strategy, ethos, persona, audience, black feminist theory, and race history are integral to this contribution.