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Just as social interaction has evolved over the years so has marketing. The pick-up lines that worked for hipsters would fall flat today just as marketing tactics of the 80's wouldn't earn customers in the Facebook age. It seems a lot less successful pick-up artists are spouting Austin Powers lines while marketers seem quite content in going for the quick hit in their attempts at customer acquisition. Today's playing field has changed and requires a different approach. Sex and Social Media examines the effective pick-up artist and how it applies to new marketing in the age of social media.