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Amongst the interventions of the EU Financial Services Action Plan, the Markets in Financial Instruments Directives have made a considerable impact on financial intermediaries. The goal of this research is to analyse conflicts of interests, inducements and ethical business conducts in the relationship between investment firms and investors, with special regard to the Italian market. The common thread which links such themes is their potentiality to generate legal and reputational risks and to have great economic consequences. This work is basically divided into three sections. The first one...