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Tourism is becoming one of the world's most important economic activities. There is hardly a place on earth, no matter how inaccessible, that has not been visited by some traveler seeking adventure, enlightenment, or simply change from the familiar world back home.

In this pathfinding book, David Zurick explores the fastest-growing segment of the travel industry--adventure travel. He raises important questions about what constitutes the travel experience and shows how the modern adventure industry has commercialized the very notion of adventure by packaging it as tours.