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If American journalism were a religion, as it has been called, then its supreme deity would be -objectivity.- The high priests of the profession worship the concept, while the iconoclasts of advocacy journalism, new journalism, and cyberjournalism consider objectivity a golden calf. Meanwhile, a groundswell of tabloids and talk shows and the increasing infringement of market concerns make a renewed discussion of the validity, possibility, and aim of objectivity a crucial pursuit.

Despite its position as the orbital sun of journalistic ethics, objectivity--until now--has had no...