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The perfect book to excite jaded sales palates to try out new and highly successful techniques.

Selling isn't a perfect science. There isn't a 'right' way to sell. David Yule looks at 'Psychological' factors facing buyers, 'Motivational' Factors affecting buyers and how to ethically influence buyers. Practical tools include an easy to follow behaviour model and a 'Decision Influencers' model to appeal to individual buyers. The book starts with the 'Myths' of selling where David blows some popular training concepts. Prepare to be surprised Selling isn't a perfect science. There isn't a 'right' way to sell. David Yule turns selling on its head. Instead of looking at the sales process he...

Signaling by calcium ions is an important regulator of muscle contraction, nerve impulses, fertilization, and numerous other cellular processes. This book explores the experimental techniques used to monitor movement of calcium ions into/out of cells and between subcellular compartments, as well as analyse its effects on the intracellular targets that mediate its effects.