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The 1994 Euro-elections may have marked a sea-change in British politics. The Conservatives lost seats, but the Prime Minister narrowly saw off threats to his position. The Liberal Democrats won seats, but did not make the breakthrough in the south that pundits had been predicting. Perhaps above all, John Smith's untimely death led to the appearance of a new phenomenon in British politics, the Blair effect'. This study is primarily about the short and complex 1994 Euro-campaign in Britain, but it places this in the more general context of Britain's awkward relations with its continental...

The authors present an original and authoritative account of what was involved for the United Kingdom in the contests for the European Parliament. They describe the background, the preparation by the parties, the unfolding campaigns (both nationally and regionally) and the results. They discuss the election's short-term effects and its long-term implications.

The authors present an authoritative account of the background to the elections, the preparations by the political parties, the unfolding campaign and the results, as well as of their short-term effects and their long-term implications. The fact that 1999 saw the first nation-wide contest involving proportional representation presented a special challenge to participants and observers alike.