wyszukanych pozycji: 2
Marketing Metrics
ISBN: 9780136717133 / Angielski / Miękka / 2020 / 512 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych. |
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cena:
229,86 zł |
Wharton on Dynamic Competitive Strategy
ISBN: 9780471689577 / Angielski / Miękka / 2004 / 480 str. Termin realizacji zamówienia: ok. 18-20 dni roboczych. WHARTON on DYNAMIC COMPETITIVE STRATEGY
"A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape." -Philip Kotler S.C. Johnson & Sons Distinguished Professor of International Marketing J. L. Kellogg Graduate School of Management Northwestern University. "An ambitious and welcomed effort at addressing strategy from an interdisciplinary... WHARTON on DYNAMIC COMPETITIVE STRATEGY
"A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for... |
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cena:
126,98 zł |