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This book explores the paradoxes of Self Other relations in the field of tourism. It particularly focuses on the 'power' of different forms of 'Otherness' to seduce and to disrupt, and, eventually, also to renew the social and cosmological orders of 'modern' culture and everyday life. Drawing on a series of ethnographic case studies, the contributors investigate the production, socialisation and symbolic encompassment of different 'Others' as a political and also an economic resource to govern social life in the present. The volume provides a comparative inductive study on the modernist...

Drawing from extended fieldwork in La Reunion, in the Indian Ocean, the author suggests an innovative re-reading of different concepts of magic that emerge in the global cultural economics of tourism. Following the making and unmaking of the tropical island tourism destination of La Reunion, he demonstrates how destinations are transformed into magical pleasure gardens in which human life is cultivated for tourist consumption. Like a gardener would cultivate flowers, local development policy, nature conservation, and museum initiatives dramatise local social life so as to evoke modernist...

This book explores the paradoxes of Self Other relations in the field of tourism. It particularly focuses on the 'power' of different forms of 'Otherness' to seduce and to disrupt, and, eventually, also to renew the social and cosmological orders of 'modern' culture and everyday life. Drawing on a series of ethnographic case studies, the contributors investigate the production, socialisation and symbolic encompassment of different 'Others' as a political and also an economic resource to govern social life in the present. The volume provides a comparative inductive study on the modernist...

Drawing from ethnographic work in five continents, this book demonstrates how different regimes of value in tourism can coexist, collide, and compete across a varied geographic terrain. Much theory in tourism economics defines value as a measure of monetary worth, a concept governing commodity exchange, and a gauge for tourist satisfaction. The research included in this volume shows that tourism not only feeds off existing conceptions of value as a monetary category, but that it is also instrumental in reproducing and reinforcing those subjective, morally heightened, and highly intangible...

This book explores the links between tourism and festivals and the various ways in which each mobilises the other to make social realities meaningful. Drawing upon a series of international cases, festivals are examined as ways of responding to various forms of crisis - social, political, economic - and as a way of re-making and re-animating spaces and social life. Importantly, this book locates festivals in the constantly changing, socio-economic and political contexts that they always operate in and respond to - contexts that are both historical and modern at the same time. Tourism is...