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Words sell. In the digital age, you are rarely there to close the deal in person. Your website, your emails, and your ads must do the talking for you. "The Silent Salesman" is the ultimate guide to copywriting-the art of writing words that persuade people to take action. It transforms your keyboard into a cash register.Learn the psychology behind headlines that get clicked and descriptions that get bought. It is not about being pushy or using hype; it is about empathy. You must understand your customer's pain better than they do. We deconstruct the architecture of a sales page: the hook, the...

The Interagency Transportation, Land Use, and Climate Change Pilot Project utilized a scenario planning process to develop a multi-agency transportation- and land use-focused development strategy for Cape Cod, Massachusetts, with the intention of achieving a reduction in future greenhouse gas emissions and considering the potential impacts of sea-level rise on the region. This scenario was developed through a process of data collection, scenario development by a consultant and by regional and local government during a workshop, and scenario assessment. The outcomes of this scenario planning...

This international collection presents theoretical, empirical and practice-led considerations of what can be envisioned as visual pedagogies, offering classic, creative, and contemporary re-workings of these paradigms. In complementary yet overlapping parts, this book explores understandings of visual pedagogies as learning with, through and/or about images, visual and digital environments, embodied performances and immersive experiences. As visual practices in academia gain momentum, the need to navigate visuality in ways that enhance sensibility and awareness of how/what we observe,...

This international collection presents theoretical, empirical and practice-led considerations of what can be envisioned as visual pedagogies, offering classic, creative, and contemporary re-workings of these paradigms. In complementary yet overlapping parts, this book explores understandings of visual pedagogies as learning with, through and/or about images, visual and digital environments, embodied performances and immersive experiences. As visual practices in academia gain momentum, the need to navigate visuality in ways that enhance sensibility and awareness of how/what we observe,...