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What motivates people to dress in a manner that marks them out as different to the conventional norm? Is it true that, with dress, 'anything goes' in our mix-and-match postmodern culture? Have easily recognizable, authentic subcultures imploded in a glut of ironic revivals and stylistic fragmentation? Does this supposed 'post-subcultural' generation actively celebrate ephemerality, transience and disposability, merely casting off and trying on one alternative identity after another in an ever-accelerating fashion frenzy? This exciting book is a considered sociological examination of such...

Once it was just Mods and Rockers or Hippies and Skinheads. Now we have Riot Grrls and Rappers; Modern Primitives and Metalheads; Goths, Clubcultures and Fetishists; Urban Tribes, New Age Travellers and Internet fan groups. In a global society with a rapid proliferation of images, fashions and lifestyles, it is -unsurprisingly - becoming increasingly difficult to pinpoint what 'subculture' actually means. Enthusiastically adopted by the media and academia, 'subculture' may be a convenient way to describe more unconventional aspects of youth culture, but it does little to help us comprehend...

What motivates people to dress in a manner that marks them out as different to the conventional norm? Is it true that, with dress, 'anything goes' in our mix-and-match postmodern culture? Have easily recognizable, authentic subcultures imploded in a glut of ironic revivals and stylistic fragmentation? Does this supposed 'post-subcultural' generation actively celebrate ephemerality, transience and disposability, merely casting off and trying on one alternative identity after another in an ever-accelerating fashion frenzy? This exciting book is a considered sociological examination of such...

Once it was just Mods and Rockers or Hippies and Skinheads. Now we have Riot Grrls and Rappers; Modern Primitives and Metalheads; Goths, Clubcultures and Fetishists; Urban Tribes, New Age Travellers and Internet fan groups. In a global society with a rapid proliferation of images, fashions and lifestyles, it is -unsurprisingly - becoming increasingly difficult to pinpoint what 'subculture' actually means. Enthusiastically adopted by the media and academia, 'subculture' may be a convenient way to describe more unconventional aspects of youth culture, but it does little to help us comprehend...