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What motivates people to dress in a manner that marks them out as different to the conventional norm? Is it true that, with dress, 'anything goes' in our mix-and-match postmodern culture? Have easily recognizable, authentic subcultures imploded in a glut of ironic revivals and stylistic fragmentation? Does this supposed 'post-subcultural' generation actively celebrate ephemerality, transience and disposability, merely casting off and trying on one alternative identity after another in an ever-accelerating fashion frenzy? This exciting book is a considered sociological examination of such...

What motivates people to dress in a manner that marks them out as different to the conventional norm? Is it true that, with dress, 'anything goes' in our mix-and-match postmodern culture? Have easily recognizable, authentic subcultures imploded in a glut of ironic revivals and stylistic fragmentation? Does this supposed 'post-subcultural' generation actively celebrate ephemerality, transience and disposability, merely casting off and trying on one alternative identity after another in an ever-accelerating fashion frenzy? This exciting book is a considered sociological examination of such...

Once it was just Mods and Rockers or Hippies and Skinheads. Now we have Riot Grrls and Rappers; Modern Primitives and Metalheads; Goths, Clubcultures and Fetishists; Urban Tribes, New Age Travellers and Internet fan groups. In a global society with a rapid proliferation of images, fashions and lifestyles, it is -unsurprisingly - becoming increasingly difficult to pinpoint what 'subculture' actually means. Enthusiastically adopted by the media and academia, 'subculture' may be a convenient way to describe more unconventional aspects of youth culture, but it does little to help us comprehend...

Once it was just Mods and Rockers or Hippies and Skinheads. Now we have Riot Grrls and Rappers; Modern Primitives and Metalheads; Goths, Clubcultures and Fetishists; Urban Tribes, New Age Travellers and Internet fan groups. In a global society with a rapid proliferation of images, fashions and lifestyles, it is -unsurprisingly - becoming increasingly difficult to pinpoint what 'subculture' actually means. Enthusiastically adopted by the media and academia, 'subculture' may be a convenient way to describe more unconventional aspects of youth culture, but it does little to help us comprehend...