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Corporations with identity and "soul" build unparalleled cultures, satisfying their customers in ways no one else quite can. Every company and team has its own identity--a "soul" waiting to be discovered and used to unlock human energy and unleash new economic value. Doing this demands a new leadership outlook.

"Lead By Greatness," written by leadership consultant, rabbi, and speaker, David Lapin, provides this new outlook. Lapin clearly describes the step-by-step methods with which his international clients have translated this leadership philosophy into unrivaled economic growth....