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The Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will survive in the post-bubble economy. The book adds structure and context to its stories with chapters interpreting recent research on business models, marketing, new venture finance, and intellectual property. Unlike most books on entrepreneurship, The Intentional Entrepreneur gives special emphasis to technology markets throughout.

A compact and readable book will help executives, entrepreneurs, and venture investors learn to search out and plan for those enterprise hazards that reside outside the bell curve, the conventional domain of risk: Uncertainty, where outcomes can be characterized in advance, reliable estimates cannot be made for the likelihood that they will occur; Ambiguity, where the events and outcomes cannot be well characterized, in some cases because we cannot imagine them and in others because characterization depends upon the institutional interests or cultural values of the observer; and, Ignorance,...

The Intentional Entrepreneur will help technology professionals and student of business, engineering, or science learn the art of entrepreneurship. David Bodde emphasizes the real-world experience of men and women who are creating new ventures that will survive in the post-bubble economy. The book adds structure and context to its stories with chapters interpreting recent research on business models, marketing, new venture finance, and intellectual property. Unlike most books on entrepreneurship, The Intentional Entrepreneur gives special emphasis to technology markets throughout.

A compact and readable book will help executives, entrepreneurs, and venture investors learn to search out and plan for those enterprise hazards that reside outside the bell curve, the conventional domain of risk: Uncertainty, where outcomes can be characterized in advance, reliable estimates cannot be made for the likelihood that they will occur; Ambiguity, where the events and outcomes cannot be well characterized, in some cases because we cannot imagine them and in others because characterization depends upon the institutional interests or cultural values of the observer; and, Ignorance,...