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The utilization of social media by consumers has exponentially increased since its inception, and the use of it as a marketing vehicle by businesses has exploded in the recent years. The higher level of efficiency of social media compared to other traditional marketing vehicles has prompted businesses to participate in social media in order to succeed and remain competitive. As an increasing number of medium to larger and enterprise businesses adopt social media into their marketing strategy, is it viable for a small business to follow suite and invest their time into this vehicle? What can...