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In Republic of Spin--a vibrant history covering more than one hundred years of politics--presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan's aides crafting his nightly news sound bites, and George W. Bush staging his "Mission...

The austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadership

He was known as "Silent Cal." Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. "The chief business of the American people is business," he famously said.

But there is...

How can Apache Mesos make a difference in your organization? With this practical guide, you'll learn how this cluster manager directs your datacenter's resources, and provides real time APIs for interacting with (and developing for) the entire cluster. You'll learn how to use Mesos as a deployment system, like Ansible or Chef, and as an execution platform for building and hosting higher-level applications, like Hadoop.

Author David Greenberg shows you how Mesos manages your entire datacenter as a single logical entity, eliminating the need to assign fixed sets of machines to...

In Republic of Spin--a vibrant history covering more than one hundred years of politics--presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan's aides crafting his nightly news sound bites, and George W. Bush staging his "Mission...

In this study, David Greenberg and Douglas Wolf describe, systematize, and evaluate the cost effectiveness of computerized anti-fraud procedures in public welfare programs. In particular, they discusss the Congressionally mandated wage matching systems used to check for under-reported or non-reported incomes of participants in the AFDC and Food Stamp Programs. The authors describe the implementation of such systems in several local areas around the country, point out factors that currently impede the use of wage matching, and suggest ways of reducing such impediments. They also enumerate...

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their...