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Powerful strategies for how to out-think the competition, from a great ofthe advertising world

Two explorers are walking through the jungle.
Suddenly they hear a tiger roar.
One explorer sits down and takes a pair of running shoes out of his backpack.
"You re crazy, you ll never out-run a tiger," says the other explorer.
"I don t have to out-run the tiger," he replies.
"I just have to out-run you."
"Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it changing it into a challenge you can solve. Written...

How do you make something out of nothing? This book goes straight to the heart of the creative impulse. Combining Dave Trott's distinctive, almost Zen-like storytelling, humor and practical advice, its collection of provocative anecdotes and thought experiments are designed to light a fire under your own creative ambitions. From tales of 18th century Japanese samurai to classic battles between "creatives" and "suits" in the boardroom, these stories act as a rallying cry for individuals and businesses who want to think differently, stand out and challenge convention.