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Over the past four decades, a series of groundbreaking PR campaigns have helped shape popular culture and influence public opinion. With a foreword from WPP CEO Martin Sorrell, Campaigns that Shook the World provides the inside story on nine of these pivotal campaigns, and explores what made them successful. It examines their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012 Olympic Games), and provides an accessible account of modern PR...

Until now, Baxter only knew life as a classroom bird. It was a good life. It was a comfortable life. However, once Baxter was invited to join an adventure beyond the cage and beyond the classroom, it was hard for him to resist. Baxter was both excited and nervous to be living life as a real bird in the real world. Although he quickly realizes that he can fly, Baxter's crash landings were a bit of a problem. One special bird in his new bird family develops a unique strategy that helps Baxter improve his technique. Learning to live in the real world does not happen overnight. During their...

Erstmals in deutscher Sprache: Schein's Common Sense Emergency Abdominal Surgery, auf Englisch bereits in 5. Auflage erschienen - ein unkonventionelles Buch mit Kultstatus. Es führt Chirurgen logisch durch die Minenfelder der Indikationsstellung und Behandlung bei akuten Befunden im Abdomen. Das Buch wendet sich sowohl an junge wie an erfahrene Chirurgen. Die Autoren stellen ihre Erfahrungen und Empfehlungen dezidiert dar und geben zugleich lesens- und bedenkenswerte Einblicke in die kollektive Psyche der Viszeralchirurgen.