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wyszukanych pozycji: 6
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The Consumer Insights Handbook: Unlocking Audience Research Methods
ISBN: 9781538145517 / Angielski / Twarda / 2021 / 248 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
556,92 zł |
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Female Fans of the NFL: Taking Their Place in the Stands
ISBN: 9781138013872 / Angielski / Twarda / 2015 / 230 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In the past, sport, particularly football, has been defined as a male domain. Women's interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom,... In the past, sport, particularly football, has been defined as a male domain. Women's interest stereotypically ranges from gentle tolerance to acti... |
cena:
778,05 zł |
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Advertising in America: A Reference Handbook
ISBN: 9781440877667 / Angielski / Twarda / 2024 / 368 str. Termin realizacji zamówienia: ok. 22 dni roboczych. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising, as well as the multitude of connected issues—data collection, privacy, consumerism, technology, and others—regarding advertising and its role as both a shaper and reflector of American culture. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become instantaneous and increasingly sophisticated....
This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising, as well as the multitude of connected...
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cena:
285,29 zł |
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Last Man Standing: Media, Framing, and the 2012 Republican Primaries
ISBN: 9781442220355 / Angielski / Twarda / 2013 / 194 str. Termin realizacji zamówienia: ok. 30 dni roboczych. When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative. Critics from both within and outside of his party claimed his vast wealth made him unappealing to voters and that his robotic persona meant he just could not connect. How, then, did he win the nomination? What happened during the twelve-month build-up to Romney being named the presumptive nominee for the Republican Party that helped define him as both a man and a candidate? Furthermore, how did media coverage frame his...
When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate...
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cena:
475,02 zł |
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The Consumer Insights Handbook: Unlocking Audience Research Methods
ISBN: 9781538145524 / Angielski / Miękka / 2021 / 248 str. Termin realizacji zamówienia: ok. 30 dni roboczych. |
cena:
256,62 zł |
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Female Fans of the NFL: Taking Their Place in the Stands
ISBN: 9781138067875 / Angielski / Miękka / 2017 / 230 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych. In the past, sport, particularly football, has been defined as a male domain. Women's interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom,... In the past, sport, particularly football, has been defined as a male domain. Women's interest stereotypically ranges from gentle tolerance to acti... |
cena:
248,92 zł |
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