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How can students be empowered to communicate professionally - as translators, journalists and CCOs? How can professionals engaged in crucial language interactions do the same - pilots, nurses, lawyers and manyothers? This volume gives answers to these questions, providing insights into critical situations and good practices from many years of research and teaching in a practice-oriented, research driven School of Applied Linguistics.

Writing matters, and so does research into real-life writing. The shift from an industrial to an information society has increased the importance of writing and text production in education, in everyday life and in more and more professions in the fields of economics and politics, science and technology, culture and media. Through writing, we build up organizations and social networks, develop projects, inform colleagues and customers, and generate the basis for decisions. The quality of writing is decisive for social resonance and professional success. This ubiquitous real-life writing is...