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Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability.

Whether you're an economics student or a manager with absolutely no background in economics, this book will help you make better decisions and learn more about the Five Forces Model, (first...

According to the economic theory of the firm, businesses strive to determine the single price that maximizes profits. In fact, many firms can extract more revenue and increase profits with pricing strategies that are far more innovative than the single-price strategy. However, in the world of pricing, there is no "one size fits all" strategy.

Some pricing strategies are better suited to some situations than others. Sam's Club, owned by Walmart Stores, Inc., for example, charge a membership fee for the right to purchase the store's inventory whereas Walmart Supercenters do not. If...

When major league baseball cancelled its 1994 season following a player strike, fans were shocked that the national pastime could be brought to a standstill by a collective bargaining dispute. The strike was largely responsible for bringing the economics of the game into sports discussions and raising questions about the business of baseball. Will players' rising salaries destroy baseball? How will revenue-sharing and luxury taxes affect competitive balance? Should taxpayers subsidize their local team? This volume answers the basic questions about the economics of the sport, from salary...