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There are many books available on the technical theories that underlie direct marketing methods. This is not one of them With "The Direct Marketing Cookbook" you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses. Discover how to identify and create offers that sell, contact potential customers without being bothersome, gather needed customer information, turn responses into sales, and even how to dominate the marketplace in your industry.

"The Direct Marketing Cookbook" teaches and guides both professionals and...

There are many books available on the technical theories that underlie direct marketing methods. This is not one of them With "The Direct Marketing Cookbook" you will acquire the skill and knowledge needed to create successful direct marketing programs that garner profitable responses. Discover how to identify and create offers that sell, contact potential customers without being bothersome, gather needed customer information, turn responses into sales, and even how to dominate the marketplace in your industry.

"The Direct Marketing Cookbook" teaches and guides both professionals and...