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wyszukanych pozycji: 20
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Advertising Law: A Latin American & Caribbean Perspective
ISBN: 9781511870108 / Angielski / Miękka / 2015 / 224 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
200,11 |
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Alcohol Advertising: A Global Legal Perspective: Second Edition
ISBN: 9781517620851 / Angielski / Miękka / 2015 / 272 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) A global legal compendium of the laws related to alcohol advertising in 55+ countries around the globe. Written members of the Global Advertising Lawyers Alliance (GALA) a network of the leading advertising lawyers in the world.
A global legal compendium of the laws related to alcohol advertising in 55+ countries around the globe. Written members of the Global Advertising Lawy...
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cena:
200,07 |
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Social Media: A Global Legal Perspective
ISBN: 9781720550174 / Angielski / Miękka / 2018 / 346 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
280,15 |
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Green Marketing: A Global Legal Perspective
ISBN: 9781502821577 / Angielski / Miękka / 2014 / 294 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) A global legal compendium of the laws related to green marketing in 40+ countries around the globe. Written members of the Global Advertising Lawyers Alliance (GALA) a network of the leading advertising lawyers in the world.
A global legal compendium of the laws related to green marketing in 40+ countries around the globe. Written members of the Global Advertising Lawyers ...
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cena:
220,11 |
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Eridan Ozma: Prisoner on Xiotan, Book One paperback version
ISBN: 9781731337016 / Angielski / Miękka / 2018 / 264 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
40,03 |
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Advertising Law III: A Global Legal Perspective: Peru - Zimbabwe
ISBN: 9798882983504 / Angielski / Miękka / 2024 / 422 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
240,12 |
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Advertising Law II: A Global Legal Perspective: Ghana - Paraguay
ISBN: 9798882621918 / Angielski / Miękka / 2024 / 450 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
240,12 |
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Derecho de la Publicidad: America y Espana
ISBN: 9781535028851 / Hiszpański / Miękka / 2016 / 316 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) Un compendio legal global de normas relativas a la publicidad y el marketing en America y Espana. Miembros afiliados de la Alianza Global de Abogados de Publicidad (GALA), una red de abogados lideres en el mundo en materias publicitarias."
Un compendio legal global de normas relativas a la publicidad y el marketing en America y Espana. Miembros afiliados de la Alianza Global de Abogados ...
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cena:
240,08 |
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Ethics in Advertising: Making the case for doing the right thing
ISBN: 9781138188990 / Angielski / Miękka / 2016 / 102 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices...
This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices....
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cena:
242,34 |
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The Common Thread: Reflecting Upon Religious Beliefs and Myths
ISBN: 9781500185275 / Angielski / Miękka / 2015 / 290 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
100,01 |
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Che at Exarcheia
ISBN: 9781913773830 / Angielski / Miękka / 2021 / 102 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
53,32 |
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What's Left: A Scarab
ISBN: 9781915326119 / Angielski / Miękka / 2022 / 380 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
83,81 |
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Ethics in Advertising: Making the case for doing the right thing
ISBN: 9781138188983 / Angielski / Twarda / 2016 / 102 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate... This book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practic... |
cena:
799,90 |
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Alphabetical Basic Concepts of Selling
ISBN: 9781430327400 / Angielski / Miękka / 2007 / 132 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) Learn to sell anything Learn how to be more persuasive This book breaks the complex behavior of "selling" into 26 easy-to-understand basic concepts, one for each letter of the alphabet. A quick and entertaining read, this book explains how selling works, why customers buy and how you can be more persuasive in anything you do. Professional salespeople use this book as a fun review of their selling skills. Politicians, lawyers, clergy, teachers and parents use it to learn how to better communicate their ideas to others. Now everyone can learn how to persuade other people to accept the value...
Learn to sell anything Learn how to be more persuasive This book breaks the complex behavior of "selling" into 26 easy-to-understand basic concepts,...
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cena:
67,81 |
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Sorry, Smyrna
ISBN: 9781913773755 / Angielski / Miękka / 2022 / 260 str. Termin realizacji zamówienia: ok. 16-18 dni roboczych (Bez gwarancji dostawy przed świętami) |
cena:
91,43 |
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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
ISBN: 9780199655854 / Angielski / Miękka / 2012 / 416 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories...
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strateg...
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cena:
150,93 |
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Social Marketing: Theoretical and Practical Perspectives
ISBN: 9781138876620 / Angielski / Miękka / 2015 / 475 str. Termin realizacji zamówienia: ok. 22 dni roboczych (Bez gwarancji dostawy przed świętami) Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference...
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we ...
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cena:
276,28 |
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IT Manager's Handbook: Getting your New Job Done
ISBN: 9780124159495 / Angielski / Miękka / 2012 / 341 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) IT Manager's Handbook, Third Edition, provides a practical reference that you will return to again and again in an ever-changing corporate environment where the demands on IT continue to increase. Make your first 100 days really count with the fundamental principles and core concepts critical to your success as a new IT Manager. This is a must-read for new IT managers and a great refresher for seasoned managers trying to maintain expertise in the rapidly changing IT world. This latest edition includes discussions on how to develop an overall IT strategy as well as... IT Manager's Handbook, Third Edition, provides a practical reference that you will return to again and again in an ever-changing corporate ... |
cena:
193,86 |
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Specifics of Decision Making in Modern Business Systems: Regularities and Tendencies
ISBN: 9781787566927 / Angielski / Twarda / 2019 / 312 str. Termin realizacji zamówienia: ok. 30 dni roboczych (Bez gwarancji dostawy przed świętami) Under the increasing influence of globalization, integration and technological progress, modern business systems have become highly complex in terms of their organization, strategies and management. Specifics of Decision Making in Modern Business Systems: Regularities and Tendencies concentrates on how this changing context of the modern business system affects the process of decision making within organizations and corporations. With a focus on the regularities and tendencies of decision making within modern Russian business systems, the numerous contributors provide alternative and...
Under the increasing influence of globalization, integration and technological progress, modern business systems have become highly complex in terms o...
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cena:
372,47 |
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Advertising: A Very Short Introduction
ISBN: 9780199568925 / Angielski / Miękka / 2010 / 160 str. Termin realizacji zamówienia: ok. 10-14 dni roboczych (Bez gwarancji dostawy przed świętami) John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though advertising is pervasive in our society, how it works (if and when it works) is not a question most of us can answer. In this Very Short Introduction, Winston Fletcher, a seasoned advertising veteran with extensive inside knowledge, offers an illuminating look at this billion-dollar business, dispelling some of the myths and misunderstandings surrounding the industry. Fletcher offers a short history of advertising and explains how the industry works...
John Wanamaker famously observed that "half the money I spend on advertising is wasted; the trouble is, I don't know which half." Indeed, though adver...
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cena:
50,28 |
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