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During World War II, U.S. businesses devised marketing strategies that encouraged consumers to believe their country s wartime experience would launch a better America. Advertisements and promotional articles celebrated the immense industrial output that corporations achieved during the war. These commercial messages positioned wartime technologies and corporate expertise as the means to streamline America and invent a socially hygienic future free from poverty, slums, drudgery, filth, andfor some businessmenthe New Deal administration.
From Submarines to Suburbs surveys the development,...

During World War II, U.S. businesses devised marketing strategies that encouraged consumers to believe their country s wartime experience would launch a better America. Advertisements and promotional articles celebrated the immense industrial output that corporations achieved during the war. These commercial messages positioned wartime technologies and corporate expertise as the means to streamline America and invent a socially hygienic future free from poverty, slums, drudgery, filth, andfor some businessmenthe New Deal administration.
From Submarines to Suburbs surveys the development,...