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In this text, students learn how business can make a positive impact on society and its stakeholders. Students explore the role of business organizations in society and how businesses should conduct themselves with customers, employers, government entities, and more. The second edition features revised learning objectives and case studies, updated content throughout the book, and new coverage of supply chain management.

This textbook guides readers through the multifaceted world of public relations (PR), examining its role and evolution in a society that is rapidly changing due to technological advances and cultural shifts. It offers a holistic view of PR by exploring the importance of reputation and relationships, PR's impact on societal norms, its application in times of crises, the significance of ethics and laws, and the importance of diversity within the field.