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This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the why? of consumption. The book answers questions such as:

• What is the nature of motives, goals, and desires that prompt consumption behaviours?
• Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
• How do consumers think and feel about...

This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the 'why?' of consumption. The book answers questions such as:

• What is the nature of motives, goals, and desires that prompt consumption behaviours?
• Why do consumers buy and consume particular products, brands and services from the multitude of alternatives afforded by their environments?
• How do consumers think and feel about...

Captain Lucas Callaway had longed for Pemrose Key, where silvery sands beribboned the Gulf of Mexico and mystical bayous harbored mysterious secrets. When Luke finally leaves the nightmares of Vietnam behind, he trades his boots for a pair of deck shoes and hits the ground running, but unexpected events soon slow his pace. His wealthy father aims to dictate his life, and the complexities of romance torment him-Cooper DeLaney captures his heart with her dimpled smile and dancing green eyes, but Lisa Logan seduces him with her intoxicating beauty and slow southern drawl, wrapping him in a web...