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This work investigates attempts by Bulgarian Communist Party leaders, bureaucrats and subjects to model, disseminate, and appropriate a local version of the "homo-sovieticus," or new soviet man and woman, during the 1960s and 1970s, a period of "socialist humanism." Defining and living socialist humanism was a complex process questioning, among other things, the place of work and leisure, sex and pleasure, and the relationship between Bulgaria and the outside world. The socialist system, in these and other programs, invested tremendous resources to direct the movements of its population, at...