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Disruption is the business world's favorite buzzword, but innovation veteran Costas Papaikonomou calls it a costly fallacy. In his provocative new book, The Disruption Fallacy, he argues that meaningful progress doesn't come from smashing the system-it comes from working smarter with what's already there. Aimed at business leaders and particularly manufacturers of everyday consumer goods, this is a wake-up call for an industry drowning in hype.Papaikonomou, co-founder of Happen Group-a global innovation agency that delivered over $5 billion in revenue growth for clients before its 2019 sale...

Disruption is easy to talk about. Scaling is harder.We wrote this field guide for investors who care about real impact, not theatre. In the Circular Economy, the companies that win aren't the loudest. They are the ones who understand how industries actually work: infrastructure, supply chains, customer habits, and operational complexity.This is not about breaking things. This is about building things that last.