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Core values of society, health & wellbeing impact today on all aspects of our lives, & have also increasingly influenced patterns of tourism consumption & production. In this context wellness tourism has developed into a significant dimension of tourism in a number of new & long established destinations. But although it is consistently referred to as one of the most rapidly growing forms of tourism worldwide, there still remains a dearth of academic literature on this topic. This book focuses on the supply side of wellness tourism from a destination perspective in terms of the generation &...