ISBN-13: 9781108995054 / Miękka / 2023 / 75 str.
This Element describes the unique challenges faced by established firms when a new and disruptive business model enters their industry.
1. What is business model innovation?; 2. Discovering new business models; 3. Responding to BMI; 4. Competing with two business models; 5. The uniqueness of BMI; References.
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