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This comprehensive book provides best practice solutions that will improve overall business performance for supply chain partners and all functions within a company impacted by the demand management process. It provides perspectives on realistic expectations from a demand plan and how decisions on balancing supply and demand are most effectively made.

Ronald K. Ireland, a recognized pioneer in the field, explores what it takes to develop successful supply chain collaboration relationships. This how-to book reviews industry standards and practices and discusses how they should be adopted.