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wyszukanych pozycji: 3
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Global Television and Film: An Introduction to the Economics of the Business
ISBN: 9780198711476 / Angielski / Miękka / 1998 / 192 str. Termin realizacji zamówienia: ok. 30 dni roboczych. This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant both financially and culturally, and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? And why does the US dominate this territory? The present volume offers a systematic, structured explanation of how the global markets for TV and film operate while also discussing the implications for public policy and business strategy. By listing in detail the economic and cultural...
This is the first non-specialist introduction to the economics of the contemporary film and television business. This global industry is significant b...
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cena:
297,85 zł |
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Media Economics: Applying Economics to New and Traditional Media
ISBN: 9780761930969 / Angielski / Miękka / 2004 / 368 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and... Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to econ... |
cena:
667,77 zł |
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Media Economics: Applying Economics to New and Traditional Media
ISBN: 9780761930952 / Angielski / Twarda / 2004 / 368 str. Termin realizacji zamówienia: ok. 22 dni roboczych. Provides a foundation of the microeconomic principles and concepts required to understand media industries and issues in the converging media environment. Explaining economic principles, this book use cases and examples to demonstrate how these principles can be used to analyze media issues and problems.
Provides a foundation of the microeconomic principles and concepts required to understand media industries and issues in the converging media environm...
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cena:
965,13 zł |
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