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The guitarists' guitarist and the songwriters' songwriter, the legendary Bert Jansch has influenced diverse stars. Born in Edinburgh in 1943, Jansch became an inspirational and pioneering figure during Britain's 'folk revival' of the 1960s. In 1967, he formed folk/jazz fusion band Pentangle with John Renbourn and enjoyed international success.

This fascinating history charts the struggles and triumphs of Irish folk, trad, and blues musicians before the Irish music industry, and acts like U2, existed. Forgotten heroes and latter-day legends intertwine with honorary visitors who took a bit of Ireland with them, like Bob Dylan and Arlo Guthrie. The main focus of the book, however, is on the influence of homegrown pioneers, from Sweeney s Men in the 1960s to Horslips, De Danann, Anne Briggs, Rory Gallagher, and current groundbreakers like Martin Hayes. Anyone who owns even one Irish record will appreciate this book; anyone who owns a...

After years of simply advertising to consumers, research showed the existence of an entirely new type of "super consumer." These very important people could be targeted by entirely different media. It appeared they actually took the purchase decisions for many more people based on very different motivations. The researchers called these very important consumers "shoppers." Reaching and influencing them became known as shopper marketing. Some time later, further research showed these shoppers were seriously hampered by retailer supply chain delivering only average space and demand management...

One chanter, three drones, three regulators, thirteen keys, too many near-extinctions to mention and 300 years of heroes: that, with a frisson of fairies on moonlit knolls, is the Irish uilleann ('ill-in') pipes. The Wheels Of The World presents an epic tale of triumph and survival, where the soulful heart of a nation has been kept alive across ages by a slender thread of guardians - blind men, eccentrics, self-aggrandisers, noble heroes, bloody-minded revivalists and at least three people compared to Jimi Hendrix. Uilleann piping is Ireland's equivalent to the story of the blues in America,...

The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to...