Consumption in Marketizing Economies

ISBN-13: 9781559387835 / Angielski / Twarda / 1994 / 300 str.

Clifford Schultz;Guliz Ger;Russell W. Belk

Opis

This volume focuses very sharply on emerging economies, specifically on Croatia, Poland, Romania, India, China and Vietnam. Consumer-purchase behaviour is examined in terms of radical social change and complete transformation, and specific attitudes of female consumers are examined.