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Research into leadership often focuses on standard business organizations. We know little about these proposed models apply to leadership in other contexts, such as the military, sports, film and television industries or religious organizations. Here, we deliberately reverse the idea of investigating how standard models fit into non-standard contexts; we want to know what leadership lessons can be drawn from compelling yet understudied contexts. Research and theory from four types of contexts are presented: Those characterized by high levels of competition, such as sport, those in which the...