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Designed for undergraduate instruction across a range of majors or concentrations in health science, health education, public health, and health administration, as well as clinical health disciplines including nursing, allied health, and health professions, this new first edition will introduce your students to the basics of health communication.

The Field Of Communications Is Increasingly Recognized As A Powerful Tool In Addressing The World’S Most Imperative Public Health Challenges. Effective Communication In Health Campaigns Can Inform, Empower, Or Persuade Individuals To Adopt Healthier Lifestyles As Well As Foster Public Debate And Policy Change. Featuring A Full Chapter On Informatics, This Book Is Devoted To The Competencies In Health Communication And Informatics Recommended By The Association Of Schools Of Public Health. With Chapter Contributions From Some Of The Leading Experts In Public Health Informatics And...

Designed For Master’S Level Study, Public Health Communication: Critical Tools And Strategies For Advancing Public Health Will Prepare New Graduates For Any Entry Level Position In Public Health Policy/Advocacy, Health Communication, Health Promotion, Social Marketing, Or Community Health Education. Filled With Practical Examples, The Book Is Also A Valuable Resource For Those Preparing For The CPH Or CHES Exams. Students Will Learn Core Concepts For Planning A Communication Framework As Well Key Strategies For Educating The Public About Health Issues Including Understanding And...