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The Discourse of Tourism and National Heritage: A Contrastive Study from a Cultural Perspective presents an in-depth research study in the field of online tourism promotion. It focuses on the national online promotion of UNESCO World Heritage Sites, on two different types of websites--institutional and commercial--from three countries, Romania, Spain and Great Britain. The book analyses the way in which each country presents its national landmarks and combines various modes to create a virtual brochure with a promotional message from both institutional and commercial positions. In doing this,...

Language, Culture and Business provides insights into conceptual, practical and pedagogical issues related to the mentioned fields that can be further applied in education and real-life situations. The book pays attention to a wide array of topics, such as the cultural mythology of business, cultural heroes, management styles, social media marketing, digital storytelling and business and intercultural communication in the classroom from an international and interdisciplinary perspective. Exploring the intersection of language, culture and business is essential for both higher education...