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wyszukanych pozycji: 37
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Scientific Advertising
ISBN: 9781603866361 / Angielski / Miękka / 2014 / 88 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines...
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cena:
34,02 zł |
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Recent Advances in Ginseng & Glycosides Research
ISBN: 9781624177651 / Angielski / Twarda / 2013 / 173 str. Termin realizacji zamówienia: ok. 22 dni roboczych. |
cena:
1106,90 zł |
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My Life in Advertising
ISBN: 9781478347330 / Angielski / Miękka / 2012 / 134 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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38,85 zł |
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Scientific Advertising: Original Classic Edition
ISBN: 9781640954250 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
72,96 zł |
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Scientific Advertising
ISBN: 9789358987881 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
48,75 zł |
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Scientific Advertising
ISBN: 9781614279235 / Angielski / Miękka / 2016 / 116 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. 2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. "Scientific Advertising" is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy wrote that "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the...
2016 Reprint of the 1923 edition. Full facsimile of the original edition, not reproduced with Optical Recognition Software. "Scientific Advertising" i...
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cena:
29,79 zł |
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Scientific Advertising
ISBN: 9781478341000 / Angielski / Miękka / 2012 / 92 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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34,27 zł |
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Scientific Advertising: A Foundational Text in The Field of Advertising
ISBN: 9781835523728 / Angielski Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
60,88 zł |
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Scientific Advertising
ISBN: 9781607962366 / Angielski / Miękka / 2010 / 80 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Claude Hopkins, the father of modern advertising techniques, believed that -Advertising is salesmanship,- and as such it should be measurable and justify the results that it produced. In Scientific Advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the...
Claude Hopkins, the father of modern advertising techniques, believed that -Advertising is salesmanship,- and as such it should be measurable and just...
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cena:
34,82 zł |
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Scientific Advertising
ISBN: 9798880911066 / Twarda / 2024 / 70 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
109,95 zł |
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Scientific Advertising
ISBN: 9780486836058 / Angielski / Miękka / 2019 / 112 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych (Dostawa przed świętami) |
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43,71 zł |
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Scientific Advertising
ISBN: 9781684112869 / Angielski / Miękka / 2017 / 76 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
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43,31 zł |
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My Life in Advertising and Scientific Advertising
ISBN: 9780844231013 / Angielski / Miękka / 1966 / 336 str. Termin realizacji zamówienia: ok. 8-10 dni roboczych (Dostawa przed świętami) Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one...
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cena:
66,92 zł |
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My Life In Advertising
ISBN: 9789394924338 / Angielski / Twarda / 2022 / 168 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
117,09 zł |
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My Life in Advertising
ISBN: 9781434117052 / Angielski / Twarda / 2009 / 132 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
97,56 zł |
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Scientific Advertising
ISBN: 9781605200453 / Angielski / Miękka / 2007 / 92 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why...
American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that cou...
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cena:
39,00 zł |
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Scientific Advertising: Complete and Unabridged
ISBN: 9781604599657 / Angielski / Miękka / 2010 / 70 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but...
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The cau...
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cena:
55,00 zł |
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My Life In Advertising and Scientific Advertising
ISBN: 9789394924208 / Angielski / Miękka / 2022 / 252 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
73,15 zł |
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Scientific Advertising
ISBN: 9781636370033 / Angielski / Twarda / 2020 / 72 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. |
cena:
115,62 zł |
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Scientific Advertising
ISBN: 9781453821084 / Angielski / Miękka / 2010 / 90 str. Termin realizacji zamówienia: ok. 13-18 dni roboczych. Updated and corrected for 2014, this is a reprint of the original, unedited 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell. Claude Hopkins expresses powerful, statistically tested truths about "salesmanship in print" which remain relevant through the decades and across all media - including today's internet marketing. David Ogilvy once said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed...
Updated and corrected for 2014, this is a reprint of the original, unedited 1923 text. This ground-breaking book remains essential reading for anyone ...
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cena:
36,37 zł |
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