Wyniki wyszukiwania:

Berlin's transformation since the fall of the Wall in 1989 has been due, in large measure, to skillful place marketing. Here Claire Colomb explores how various actors have worked over time to create new images and urban myths to sell Berlin to investors, visitors, Germans and Berliners themselves. By combining urban political economy and cultural approaches from the disciplines of urban politics, geography, sociology and planning, the book contributes to a better understanding of the interplay between the symbolic 'politics of representation' through place marketing and the politics of urban...

Berlin's transformation since the fall of the Wall in 1989 has been due, in large measure, to skillful place marketing. Here Claire Colomb explores how various actors have worked over time to create new images and urban myths to sell Berlin to investors, visitors, Germans and Berliners themselves.