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Many countries that want to receive revenues from tourism in order to promote their country to the world and to receive a share from the global tourism market, have focused on national promotions. In international tourism expo settings where national promotion takes place, the goal is to reach a target audience through exhibit stands and graphical images on these stands. Stand exhibits, as an effective means in national promotions, are a bridge between countries and target audiences. Stands and graphical images on stands for ten separate countries are examined in the book. How the differences...