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Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chavez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new...

Identity: Beyond Tradition and McWorld Neoliberalism refashions the frameworks of discussion of who we are. In the Introduction, co-editors Brian Michael Goss and Christopher Chavez's grand tour re-works previous concepts of identity in prelude to the volume's global reach. The first section examines the intersection of identity and mass media; to wit, non-ascriptive ideological interpolation in a right-wing British broadsheet (Goss), the rise of beur cinema as an organically European movement (Arne Saeys), and linguistic construction of foreigners in a Thai novel (Sompatu Vungthong). The...