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With the aid of the most extensive and comprehensive survey data extracted from voters during the 2011 Scottish General, this book analyses the reasons behind why the SNP not only retained their mandate from the people to govern Scotland but further succeeded in winning a resounding majority in the Scottish Parliament. In tackling this overarching question other complex issues are also explored such as whether a pre-occupation with events at Westminster confined the Scottish Elections to the realm of 'second-order' elections? What impact the financial crisis had on elected a parliament that...

Using official statistics, this book explores how the SNP managed to confound expectations and win a parliamentary majority in the 2011 Scottish General Election. Perhaps surprisingly, it was not constitutional politics or the return of the Conservatives to power in Westminster but domestic issues that decided the vote in the SNP's favour.

How do voters in Britain decide which party to vote for in elections?
Why do smaller parties get more support than they used to?
How do the mass media influence political opinions?
The authors examine these and other questions in the third edition of this popular text. They trace the evolution of the British electorate over the post-war period, and focus in particular on recent elections from Labour's victories in the 2000s through to the hung parliament of 2010.
As well as examining and explaining theories of party choice including the view that voters' evaluations of...