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Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market

Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic 'how they did it' approach. Combining the authors' technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering...

This timely book explores the ways in which the future of work and associated digital technologies are imagined in contemporary society. Drawing on a wealth of original research, the book features detailed case studies that link broad sociological concepts to everyday practice. Building on the view that ideas about the future matter, the authors examine four imaginaries, namely work as rational, work as human-machine collaboration, work as freedom and work as self-improvement. They discuss how these imaginaries of work and technology risk shaping unwanted futures, and outline different...