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The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klockner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour."

The environment is part of everyone's life but there are difficulties in communicating complex environmental problems, such as climate change, to a lay audience. In this book Klockner defines environmental communication, providing a comprehensive and up-to-date analysis of the issues involved in encouraging pro-environmental behaviour.

Die Zusammenarbeit von Forschung und den Praktikern in Kommunen scheitert oft an vielen kleinen oder grosseren Hurden. Dieses Buch gibt einen Einblick in Ergebnisse der neuesten Kindheitsforschung aus ganz Europa und skizziert deren Anwendungsmoglichkeiten in der Praxis. Dabei sind die Auswirkungen von Armut, sozialer Ausgrenzung, gesellschaftlichen Unsicherheiten, Bildungsflucht, Beziehungen zu Gleichaltrigen nur einige Themen, die dieses Buch behandelt. Zudem werden in mehreren Beitragen Ansatzmoglichkeiten entworfen, die Schwierigkeiten zwischen Forschung und Praxis zu uberwinden

This book proposes a radical change in communication strategies about environmental problems, advocating for more active and emotionally engaging methods that drive people to action. Based on new theoretical developments and research, the book provides a new framework for designing such communication strategies and suggests practical implementations of these ideas for practitioners, policy-makers, and scientists.

Among the topics discussed: 

• The psychology of change and why disruptive communication is necessary

• Virtual reality technologies used to...