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Diplomarbeit aus dem Jahr 2004 im Fachbereich BWL - Unternehmensfuhrung, Management, Organisation, Note: 1,3, European Business School - Internationale Universitat Schlo Reichartshausen Oestrich-Winkel (StiftungsLehrstuhl fur ABWL & Industrielles Management), Sprache: Deutsch, Abstract: Die Unternehmen der deutschen Automobilindustrie agieren in einem zunehmend turbulenten Marktumfeld. Wettbewerbsbedingungen werden globaler, Kundenwunsche gewinnen an Individualitat und verlieren an Bestandigkeit, technologische Herausforderungen werden komplexer, ihre Produkt- und Entwicklungszyklen...

Foreword In today s markets, companies face ever growing international competition, radical technological change, and increasingly demanding customers. These developments force managers to focus on core competencies and result in decreasing in-house val- add across industries. Adequate supplier selection and competent management of the supply base have thus become key firm success factors. As a consequence, purchasing and supply management (PSM) has developed into a powerful weapon for contributing to a firm s competitive advantage along dimensions such as cost, quality, and inno- tion. Such...