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An argument for simplicity from the bestselling authors of Profit from the Core

Is radical reinvention the key to winning in today's fast-paced world? Not judging by the results of some of the world's best-performing companies.

In Repeatability, Chris Zook and James Allen--leaders of Bain & Company's influential Strategy practice--warn that complexity is a silent killer of profitable growth. Successful companies endure by maintaining simplicity at their core. They don't stray from, or regularly discard, their business model in pursuit of radical renovation....

All companies must grow to survive--but only one in five growth strategies succeeds. In Profit from the Core, strategy expert Chris Zook revealed how to grow profitably by focusing on and achieving full potential in the core business. But what happens when your core business provides insufficient new growth or even hits the wall? In Beyond the Core, Zook outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution. These sequences of moves carry less...