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Everyone wants loyal, raving customers. But how to you build loyalty-and create brand influence - when traditional advertising and marketing strategies don't work? How can you create real engagement - where your URL matches up with IRL (that's "in real life")? Here's the book that shows you how to build and influence a new kind of conversation - taking your message beyond the likes, tweets and pokes, with a strategic guidebook to branding in the digital age. Learn how to match your message to your market, create new types of engagement, and inspire every division within your organization....

Find out how this Gen Y guy accomplished what few ever can - rising through the ranks to become CEO, before his 30th birthday. Fresh out of college, Daniel Newman faced the same challenges of every Millennial as he launched his career -yet, somehow, he managed to defy economic conditions and personal challenges, gaining a unique perspective on his march to the corner office. His ascent to the top spot at a 67-year-old Chicago company involved a fast-track MBA, a professorship - and more than one career "gotcha" along the way. The stories and insights here are a lesson for current and future...