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Break through the chaos that surrounds health care and harness the power to create positive change. That's the message you'll hear loud and clear in the insightful book How Physicians Can Fix Health Care, by innovation expert Chris Trimble. Trimble takes his years of experience studying business innovation and applies them to health care for the first time. He says physicians on the front lines do indeed have the ability to make significant changes that will bring safer, more efficient and better health care to patients. You'll learn how to formulate an innovative idea, solidify it and design...

How Physicians Can Fix Health Care: One Innovation at a Time Professor Chris Trimble Dartmouth College Penicillin, wonder drug of the 1940s, delivered a dramatic double win. It improved medical outcomes and simultaneously slashed costs. Today's cheap and curative elixirs, however, are not pills. They come instead in the form of innovations in the way care is delivered. Fee-for-service medicine has stood as a formidable barrier to these innovations for decades. Now, thanks to the ongoing transition to value-based payments, there are tens of thousands of opportunities for dramatic double wins....

Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innovation. In Beyond the Idea, they distil more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged...