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This study explores the background to the National Strategy as developed for the teaching of science in England and Wales. The conclusion, sadly, is that the initiative did not transform teaching methods in the long-term, and student attitudes towards the subject remain as ambivalent as ever. This study explores what happened and considers what went wrong - to a large extent the failure of the Strategy, despite the vast sums of money expended, could be readily identified. The Strategy was over-ambitious, generating too many areas of advice for the school teachers to implement and embed in...

Marc Stoiber, a 25-year veteran of the marketing trenches, has stewarded the reputation of brands ranging from global multi-nationals to local pizza shops. He's witnessed tectonic shifts in the marketing landscape - from rapidly changing values and beliefs, to consumer hyper-engagement and the messy implosion of sacred marketing cows. In Didn't See It Coming, Stoiber describes a brave new world. He gets into the head and heart of skeptical consumers as they decide who they want to believe in - against the backdrop of economic meltdown, cultural chaos, climate change, and technological...