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This book tackles the role of universities in driving economic growth. Their role as providers of talent, technology and new ideas is considered in the light of the 2008 Global Financial Crisis. A series of expert authors consider success, opportunity and how national frameworks can be fine-tuned to deliver business success.

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies.

Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book...